NOTE: WE UPDATED DEMOGRAPHIC DATA AT NOON ON FEBRUARY 28, 2025. As of this update, demographics in any projects previously exported to .pdf are obsolete and may not be approved by HUD. You will not need to re-enter addresses, but you will need to re-calculate and re-export any forms you plan to submit after that date.

The Affirmative Marketing Toolkit helps you market your property to those least likely to apply. The toolkit helps you easily identify demographic data (currently based on 2019-2023 American Community Survey) and advertising sources (MN only) to meet affirmative marketing requirements.

The creation of the Affirmative Marketing Toolkit was supported by Minnesota Housing, HUD, Metropolitan Council, MN Legal Aid, SMRLS, and MN Legal Services.

Please Note: This tool is separate from HousingLink's main website. You will need to create a separate Username and Password for this application.